Will booking ahead become the norm in travel?

Will booking ahead become the norm in travel?

With vaccination rates rising and the travel industry pulling out, many people are boarding planes for the first time in more than a year. The cruise segment was devastated by the coronavirus pandemic, but with Royal Caribbean’s recent successful test run out of the port of Miami, signs are looking promising for a bounce back.

Furthermore, the pockets of the travel industry that have recovered are doing well, including car rental companies and vacation rentals such as VRBO and Airbnb, whose success has accelerated other trends that were popular even before the pandemic.

This trend is likely to continue and has picked up steam in April. Especially in the UK, where many are booking ahead for summer holidays to destinations like the Canary Islands and Greece in 2022.

This is being done in anticipation of authorities being able to get the pandemic under control by then. Could this be the end of spontaneous travel?